SERVICES
The key to a successful livestream is top notch production value. We realized during the pandemic that as viewers embraced livestreams as a viable source of consuming content, livestreams aren’t going away. Just how TV isn’t going away. Our aim is to engage audiences by delivering TV quality productions to the flatscreens in their home. The key is compelling content married with top notch production value.
Most livestreams fall into one of the three following categories:
HYBRID LIVESTREAM
Hybrid livestreams are physical events with in-person audiences that we capture with multiple cameras onsite, live-switch between camera angles, add lower-thirds, graphics, title cards, and pre-recorded content then stream out to a destination like YouTube Live, Facebook Live, Vimeo Live, Twitch, Zoom and everywhere else content is consumed online.
Any in-person event can fall into this hybrid livestream category, including speaker presentations, business seminars, book launches, celebrations, athletic events, corporate meetings, graduations, weddings, and more.
Hybrid Case Study:
The Alpenglow Winter Speaker Series is the premier forum for adventure storytelling, attracting the biggest names in adventure sports: Alex Honnold, Lynn Hill, Jeremy Jones, Glen Plake, Hilaree Nelson, Adrian Ballinger and more. Since we began livestreaming this event, we have expanded the audience by a 1000% and broke all records for fundraising.
Hybrid Case Study:
The Community of Writers have been hosting readings and workshops in the Sierra for over fifty years, bringing together the biggest names in literature. After the success of our virtual only events we did for them during the pandemic, they hired Wildbound to livestream with Benefit Poetry reading with Poet Laureate Robert Hass, Camille Dungy, Brenda Hillman, Major Jackson, Ada Limón, Sharon Olds, and Matthew Zapruder.
Hybrid Case Study:
Wade Crowfoot, California’s Secretary of Natural Resources, and Obi Kaufmann, author and naturalist, went on a virtual camping trip. Wanting to invite audiences to join their conversation but obviously not being able to invite thousands of people to go camping with them, we decided to livestream the camping trip, bringing audiences with them virtually for a live discussion and Q&A.
2. VIRTUAL LIVESTREAM
These are events that do not have a in-person, physical component but instead is composed of virtual speakers that are patched into our live-switcher. These virtual speakers can be brought in from anywhere in the world and can not only interact with one another, but also with the virtual audience for live Q&A, polls, giveaways, and more. Unlike the typical “Zoom” event we are all tired of experiencing, we push our virtual events to be as visual as possible by cutting from wide shots to closeups, graphics, titles, lower-thirds, picture-in-picture, slideshows, and more.
The objective of these events is to have a visually appealing aesthetic and separates itself from standard virtual meetings.
Case Study:
Virtual Case Study:
This annual event for non-profit publisher Heyday is an important fundraising opportunity. We produced a virtual only version of the event that resulted in over $500,000 raised, breaking all records from the prior fifteen years. This is a good example of how quality lighting and camera plus prerecorded content can deliver a powerful virtual event.
Virtual Case Study:
The Bay Area Book Festival had to pivot to a virtual festival in 2020 due the pandemic. The result was an overwhelmingly successful event. In its footsteps, we decided to launch a recurring virtual series #Unbound with this one day powerhouse program featuring celebrities storytellers and thinkers like Steve Kerr, W. Kamau Bell, Alice Waters, Congresswoman Barbara Lee and more.
Virtual Case Study:
Oliver Stone agreed to be in conversation with author Danny Sjursen, though his schedule prevented him from doing it in person. As such, we chose to host a virtual conversation with Oliver and Danny, including live comments and Q&A.
3. HYBRID AND VIRTUAL LIVESTREAM
These events mix in-person events with virtual elements. Examples would be a conference that has a workforce attending both in-person and online (watching the livestream output) and wish to have a virtual special guest or host present a keynote speech to their audience. We can patch that special guest into the physical space virtually while simultaneously live-switching and streaming that virtual guest out to the online audience and to the in-person space. The best element of this is being able to keep the conversation multidirectional, so that attendees can ask the virtual guests questions, virtual guests can ask in-person audience questions, and vice versa.
Hybrid + Virtual Case Study:
The Kirkus Awards ceremony invited all finalists to attend in person, though many were unable to be there…including one of the winners! We were able to patch in all finalists into the physical space if they were there in-person, including the virtual winner’s acceptance speech.
Hybrid + Virtual Case Study:
Gaby Wood, the director of the Book Prize Foundation, was set to moderate a discussion with Book Prize Winners Nadifa Mohamed and Douglas Stuart, though at the last minute could not travel. We patched Gaby in virtually to the conversation, on-stage, and the conversation went off flawlessly as if she was there live, including Q&A with the in-person and online audience.
FAQ
What equipment do you use?
All of our livestreams utilize the latest technology and streaming gear, including equipment from Sony, Newtek, Tricaster, PTZ Optics, LiveU, Wirecast, and more. With this gear, we are able to control or cameras remotely. This means we can have 4-6 cameras onsite without ANY camera operators, greatly minimizing the number of crew at your event which saves on cost and keeps the “in-person” experience undisturbed.
Cellular bonding. If your venue doesn’t have internet, no problem!
NDI as a way to compete with broadcast, and being able to cover a room without having big, clunky gear or camera operators in the way of the in-person experience
Live-switching to multiple cameras, prerecorded content, graphics, and more.
Graphics design and integration integration
Social integration
Preroll, title cards, split screens, more
Slide or powerpoint integration
What destinations can I stream to?
We can stream anywhere and everywhere: YouTube, Vimeo, Facebook Live, Zoom…you name it. The possibilities are limitless. We can even simulcast, streaming to more than one destination at a time.
Plus, with our cellular bonding capabilities, we can livestream from locations that do not have internet. This enables us to take our productions outdoors and into the field and do not have to rely on spotty internet connections - because we bring our own!
What are some benefits of livestreaming my event?
Expand your audience to a global market. You are no longer restricted to physical boundaries.
Collect realtime data, analytics, and metrics on your audience, including demographics, geography, impressions, time viewed, and so on that allow you to sell sponsors or inform your next event.
Gain direct access to your audience by generating email subscribers and social media followers through the registration process, subscriber prompts, giveaway initiatives, and more.
Bring virtual guests, speakers, hosts, VIPs, or keynotes into the conversation virtually. Example: a company hosts their annual retreat but does not have the funds or resources to pay for a VIP presenter to speak with their workforce. Wildbound can patch this virtual presenter into the conversation and livestream as if they are in the physical room, opening the possibility without having to spend money on travel, accommodations, per diems, and so on.
Get immediate access to a replay of the event that you can share with your audience, extended workforce, and so on immediately after the event ends. Many traditional events that are not livestreamed will hire a videographer to film an event with multiple cameras and after the event wraps, must bear the burden of post-production, transcoding, mixing, color-timing, and delivery. By liveswitching between multi-cameras on site, we are able to do all of this in REALTIME and thereby are able to completely by-pass a lengthy and often costly post-production process of traditional videography.
Establishing a livestream of your event enables you to control the registration and ticketing process. Our proprietary method of ticketing our livestream events have raised significantly more money than standard checkout for in-person events.
How much does it cost?
Cost varies greatly from event to event. Some of the variables include if any editing of prerecorded assets is needed, whether or not we’ll be handling ticketing/registration process, if we’ll be overseeing pr/marketing, and how extensive the production is.
ADDITIONAL SERVICES
TICKETING & REGISTRATION
Most events we get involved with are utilizing archaic tools for ticketing and registration that charge insane fees. Our proprietary process for ticketing our livestreams have not only generated hundreds of thousands of dollars for our clients, but provide fully customized experience to include additional branding and messaging for sponsors and partners as well as real time data to track results and performance of promotional strategies.
PR & MARKETING
Wildbound Live is operated and ran by Wildbound PR, a boutique pr and management company that has over twenty years of combined experience in press outreach, social media campaigns, film and video production, and more. For many of our events, we oversee and manage the promotional strategy as well as production and livestreaming.