SERVICES
The key to a successful livestream is top notch production value. We realized during the pandemic that as viewers embraced livestreams as a viable source of consuming content, livestreams aren’t going away. Just how TV isn’t going away. Our aim is to engage audiences by delivering TV quality productions to the flatscreens in their home. The key is to compelling content married with top notch production value.
Most of our livestreams fall into one of the three following categories:
HYBRID LIVESTREAM
Hybrid livestreams are physical events with in-person audiences that Wildbound captures with multiple cameras onsite, live-switches between camera angles, adds lower-thirds, graphics, title cards, and pre-recorded content then streams out to a destination like YouTube Live, Facebook Live, Vimeo Live, Twitch, Zoom and everywhere else content is consumed online.
Any in-person event can fall into this hybrid livestream category, including speaker presentations, business conferences, book launches, celebrations, athletic events, corporate meetings, graduations, weddings, and more.
Case Study:
The Alpenglow Winter Speaker Series is the premier forum for adventure storytelling, attracting the biggest names in adventure sports: Alex Honnold, Lynn Hill, Jeremy Jones, Glen Plake, Hilaree Nelson, Adrian Ballinger and more. Since we began livestreaming this event, we have expanded the audience by a 1000% and broke all records for fundraising.
Case Study:
The Community of Writers have been hosting readings and workshops in the Sierra for over fifty years, bringing together the biggest names in literature. After the success of our virtual only events we did for them during the pandemic, they hired Wildbound to livestream with Benefit Poetry reading with Poet Laureate Robert Hass, Camille Dungy, Brenda Hillman, Major Jackson, Ada Limón, Sharon Olds, and Matthew Zapruder.
2. VIRTUAL LIVESTREAM
These are events that do not have a in-person, physical event but instead is composed of virtual speakers that we patch into our live-switcher. These virtual speakers can be brought in from anywhere in the world, can interact with the virtual audience members for live Q&As, giveaways, and more. Unlike the typical “Zoom” event, these virtual events cut from wide shots to closeups, includes graphics, titles, lower-thirds, picture-in-picture, slideshows, and more. The objective of these events is to have a visually appealing aesthetic and separates itself from standard virtual meetings.
Case Study:
Oliver Stone agreed to be in conversation with author Danny Sjursen, though his schedule prevented him from doing it in person. As such, we chose to host a virtual conversation with Oliver and Danny, including live comments and Q&A.
Case Study:
The Bay Area Book Festival launched the recurring, virtual series #Unbound kicked off by this one day event featuring celebrities storytellers and thinkers like Steve Kerr, W. Kamau Bell, Alice Waters, Congresswoman Barbara Lee and more.
Case Study:
This annual event for non-profit publisher Heyday is an important opportunity fundraising opportunity. They hired Wildbound to produce a virtual only version of the event that resulted in over $500k raised, breaking all records from the prior fifteen years.
Case Study:
Wade Crowfoot, California’s Secretary of Natural Resources, and Obi Kaufmann, author and naturalist, went on a virtual camping trip, inviting the virtual audience into a live Q&A. This is a good example of how pre-recorded content mixed with virtual elements can be a powerful tool.
3. HYBRID AND VIRTUAL LIVESTREAM
These events mix in-person events with virtual elements. Examples would be a conference that has a workforce attending both in-person and online (watching the livestream output) and wish to have a virtual special guest or host present a keynote speech to their audience. We can patch that special guest into the physical space virtually while simultaneously live-switching and streaming that virtual guest out to the online audience and to the in-person space. The best element of this is being able to keep the conversation multidirectional, so that attendees can ask the virtual guests questions, virtual guests can ask in-person audience questions, and vice versa.
Case Study:
Gaby Wood, the director of the Book Prize Foundation, was set to moderate a discussion with Book Prize Winners Nadifa Mohamed and Douglas Stuart, though at the last minute could not travel. We patched Gaby in virtually to the conversation, on-stage, and the conversation went off flawlessly as if she was there live, including Q&A with the in-person and online audience.
Case Study:
The Kirkus Awards ceremony invited all finalists to attend in person, though many were unable to be there…including one of the winners! We were able to patch in all finalists into the physical space if they were there in-person, including the virtual winner’s acceptance speech.
Equipment
All of our livestreams utilize the latest technology and streaming gear, including equipment from Sony, Newtek, Tricaster, PTZ Optics, LiveU, Wirecast, and more. With this gear, we are able to control or cameras remotely. This means we can have 4-6 cameras onsite without ANY camera operators, greatly minimizing the number of crew at your event which saves on cost and keeps the “in-person” experience undisturbed.
Cellular bonding. If your venue doesn’t have internet, no problem!
NDI as a way to compete with broadcast, and being able to cover a room without having big, clunky gear or camera operators in the way of the in-person experience
Live-switching to multiple cameras, prerecorded content, graphics, and more.
Graphics design and integration integration
Social integration
Preroll, title cards, split screens, more
Slide or powerpoint integration
Stream Destinations
We can stream anywhere and everywhere: YouTube, Vimeo, Facebook Live, Zoom…you name it. The possibilities are limitless. We can even simulcast, streaming to more than one destination at a time.
Plus, with our cellular bonding capabilities, we can livestream from locations that do not have internet. This enables us to take our productions outdoors and into the field and do not have to rely on spotty internet connections - because we bring our own!
The Benefits of Livestreaming Your Event
Expand your audience to a global market. You are no longer restricted to physical boundaries.
Collect realtime data, analytics, and metrics on your audience, including demographics, geography, impressions, time viewed, and so on that allow you to sell sponsors or inform your next event.
Gain direct access to your audience by generating email subscribers and social media followers through the registration process, subscriber prompts, giveaway initiatives, and more.
Bring virtual guests, speakers, hosts, VIPs, or keynotes into the conversation virtually. Example: a company hosts their annual retreat but does not have the funds or resources to pay for a VIP presenter to speak with their workforce. Wildbound can patch this virtual presenter into the conversation and livestream as if they are in the physical room, opening the possibility without having to spend money on travel, accommodations, per diems, and so on.
Get immediate access to a replay of the event that you can share with your audience, extended workforce, and so on immediately after the event ends. Many traditional events that are not livestreamed will hire a videographer to film an event with multiple cameras and after the event wraps, must bear the burden of post-production, transcoding, mixing, color-timing, and delivery. By liveswitching between multi-cameras on site, we are able to do all of this in REALTIME and thereby are able to completely by-pass a lengthy and often costly post-production process of traditional videography.
Establishing a livestream of your event enables you to control the registration and ticketing process. Our proprietary method of ticketing our livestream events have raised significantly more money than standard checkout for in-person events.
ADDITIONAL SERVICES
TICKETING & REGISTRATION
Raises more money
Customize checkout process to provide branding and visibility to partners
Gives us real time data to track performance in case ads and PR is running simultaneous
Reduced costs (eventbrite etc)
PR & MARKETING
Refer to Wildbound PR: Press campaigns, social media marketing, video production (show examples of the teasers you’ve put together)
For most of our events, we create various assets and collateral to help promote the event - elements that live on after the event has finished, continuing to build and drive word of mouth and awareness. Below are a few examples of short “teasers” we produced to help generate interest for past events: